Founded in 2020 in the vibrant city of Indore, Madhya Pradesh, Rite Eat was born out of a passionate vision to transform the way people perceive and consume traditional Indian food. Recognizing the deep-rooted cultural importance and nutritional potential of Indian diets, our founders set out to bridge the gap between age-old culinary traditions and modern health-conscious lifestyles. At Rite Eat, we believe that food is not just sustenance—it is a powerful medium for healing, nourishment, and overall wellness. By thoughtfully reimagining everyday meals and infusing them with innovative, health-centric ingredients, we strive to make healthy eating not only accessible but also enjoyable.